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| They call it foundation for a reason — on most days it provides the basis for your whole look. But because it lacks the glamour of a new eye shade, or the drama of a new bronzer, too often we take it for granted. But is the foundation you're using the right one for you?
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Changing skin can require changing foundation to find the right blend for you. Whether it's a combination of foundation and moisturizer, a liquid/powder duo or some variation in between, let us help you sort through your options.
Match Your Skin Tone
The first essential consideration in choosing a foundation is skin tone. Your skin is either warm-toned or cool-toned. If you're not sure which you are, a simple silver/gold color test will tell you. Select a piece of silver jewelry and a piece of gold jewelry and take both into the natural sunlight along with a mirror.
Hold each next to your skin and check to see which makes your skin look more vibrant. If your skin looks more vibrant next to gold, your skin has warm undertones. If it looks best with silver, your skin has cool undertones. You'll want to choose your new foundation accordingly. Warm-toned skin looks best with earthy beige and rosy pink foundations, and cool-toned skin is enhanced by foundation with a cooler porcelain or ivory hue.
Match Your Skin Type
As your skin changes and matures, choosing a foundation that matches your skin type brings new challenges. Maturing skin becomes drier, loses elasticity and begins to show the effects of exposure to the environment. Are there particular changes you're trying to minimize? Try one (or more) of these tips:
Defy fine lines: Keep your fine lines under cover with CoverGirl Advanced Radiance Age-Defying Sheer Moisturizing Makeup. This moisturizing formula gives light makeup coverage while reducing the appearance of fine lines and wrinkles, and includes ingredients developed by Olay skincare.
Smooth skin tone: Enjoy an effortlessly even skin tone with Max Factor Colour Adapt Liquid Makeup. This advanced foundation uses breakthrough technology to perfectly match color to your skin's natural tone, even where the tone varies.
Silken skin: Smooth over any dry-skin situations with CoverGirl CG Smoothers All Day Hydrating Makeup. The super-moisturizing formula provides coverage for up to 11 hours, and minimizes the look of fine lines and wrinkles.
Revive radiance: If more radiant skin is what you're looking for, get back your natural glow with CoverGirl Advanced Radiance Age-Defying Liquid Makeup. This liquid foundation provides radiant coverage that takes five years off the look of your skin.*
* Tested among women age 35 to 65
Application Tips and Tricks
In addition to choosing the foundation that's best for your changing skin, try new methods of applying your foundation to help you get a look you'll love.
- Instead of applying one coat of a heavy foundation, apply two coats of a light liquid foundation. Steer clear of heavy foundations that can settle in fine lines and actually emphasize their appearance.
- Because foundation flows on more smoothly if you have a layer of moisturizer already in place, it's more important than ever to moisturize before you apply foundation. If you shied away from moisturizer under your foundation when you were younger for fear of clogging pores, now may be the time to reconsider.
- Use loose powder and compacts for minor touch-ups, but be aware too much powder can make your skin appear to be more dry.
- Find a high-quality concealer to match your skin tone and foundation, dot it on and blend carefully to hide brown spots and other discolorations.
Would you like a professional foundation and color consultation? Visit the experts at CoverGirl for a personalized ColorMatch Beauty Profile.
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| Are you looking for more expert tips and advice for everyday life? Visit our Article Library. |
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