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| Unlock the Potential of Nature for Your Hair |
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| Looking for products that contain naturally derived ingredients without sacrificing results? Learn how Pantene® discovered the secrets of cassia essence with the power of science.
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Nature Unlocked
“As a brand, Pantene is committed to developing formulas that help women achieve the healthy, beautiful hair they desire,” says Dr. Jeni Thomas, Ph.D., Pantene Senior Scientist and published author. Thomas conducts hair and scalp health research and tests, developing new products based on consumer needs.
“Women are looking for products with naturally derived ingredients that truly perform,” says Thomas. “In the labs, we’ve discovered a way to unlock the power of natural ingredients to create a shampoo containing cassia, a naturally derived ingredient that does what it promises.”
The Cassia Essence
Cassia is a plant native to India.
Model, actress and Indian-American cookbook author Padma Lakshmi has spent a lot of money and time on hair-care products. “Hair is a huge deal for Indian women and my hair has always played a big role in my life,” says Lakshmi. “I grew up with beautiful cassia flowers all around me, and even as a chef, I’ve used cassia seeds in recipes much like I would use cinnamon."
Nature + Science
“It was the discovery of the cassia plant that inspired the development of Nature Fusion,” says Thomas. “Pantene Science found a way to harness the conditioning property of the cassia plant. The gum powder produced from the cassia seed is where those conditioning properties lie. We used a scientific process to add positive charges along the length of the polymer.”
Pantene science has found a way to harness the conditioning properties of cassia to create a shield that helps leave hair naturally radiant and protected, for soft, shiny hair that is strong against damage.
Harness the Power of Cassia Essence for Your Hair
Unlock the power of cassia essence combined with Pantene Pro-V science in the Pantene Pro-V® Nature Fusion collection.
Satisfaction Guaranteed or Twice Your Money Back*
We’re serious! You are going to love it. For a refund, see the details below.
* Satisfaction guaranteed. To receive your refund, call (800) 522-2106. Requirement includes sending original dated cash receipt with purchase price circled. Limit 1 refund per name, household or address. Maximum refund $12. Offer valid until June 30, 2010.
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