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Beauty & Personal Care

A Shiny Coat: Nutrition Is Key

Nutrients such as protein, fat, vitamins and minerals are important players in the skin and coat health of dogs and cats. To understand their role, it is necessary to start with understanding skin and hair.

The purpose of skin and hair is to block things from leaving (such as water or heat) or entering (such as viruses and bacteria) the body.

The coat is composed almost entirely of protein. If the animal's diet doesn't contain adequate protein quantity and quality, hair may fall out, or become dry, weak and brittle.

Skin is made up of squamous cells, flat cells tightly packed together. These cells have tough membranes that are composed of proteins and fats. Without proper amounts of these nutrients, cell membranes weaken, allowing water to escape and bacteria and viruses to enter more easily.
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